A Proposal for Improving the Performance of Adaptive Conjoint Analysis
AbstractThe identification of relevant attributes is the first objective of conjoint analysis. Today, as a result of technological development, it is common for researchers to use adaptive conjoint...
View ArticleAirline website loyalty formation and the moderating effects of gender and...
AbstractThe objective of this study is to analyse the moderating effects of gender and education on users’ loyalty to the website of an airline. We provide a tested model for greater understanding the...
View ArticleExploring the Use of an ICT-Based Tool for Assessing Competencies in...
AbstractThe construction of the European Higher Education Area (EHEA) has brought in several profound changes in the university environment. Skills learning methodologies are one of the central issues...
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